Influencer Marketing Executive

Job Description

Roles & Responsibilities of Influencer Marketing Executive

An Influencer Marketing Executive is responsible for planning, executing, and managing influencer marketing campaigns to enhance brand awareness, engagement, and sales. They collaborate with social media influencers, content creators, and brand ambassadors to create authentic and impactful marketing strategies.

Responsibilities:

Influencer Partnerships:

• Find and connect with influencers that match the brand.
• Build and maintain relationships with influencers.

Campaign Management:

• Plan and run influencer marketing campaigns.
• Work with influencers to create content (posts, videos, etc.).

Content Creation:

• Ensure influencer content aligns with brand goals.
• Monitor influencer content on social media.

Reporting:

• Track campaign performance (engagement, reach, sales).
• Suggest improvements for future campaigns.

Market Research:

• Stay updated on influencer trends.
• Research competitors’ influencer marketing strategies.

Skills and Qualifications:

• Degree in Marketing or a related field.
• 1-2 years of experience in influencer marketing or social media.
• Strong communication and relationship-building skills.
• Familiar with social media platforms (Instagram, YouTube, TikTok).
• Creative and organized.

Location :- Bangalore , India