Marketing executive

Job Description

Roles & Responsibilities of Marketing executive

A Marketing Executive is responsible for planning and executing marketing strategies to promote a company’s products or services. They conduct market research, manage campaigns, create content, and analyze performance to drive brand awareness and customer engagement.

Responsibilities:

Campaigns:

• Plan and manage both online and offline marketing campaigns.
• Create content for ads, social media, and emails.

Market Research:

• Research customer trends and competitor activities.
• Identify new opportunities for business growth.

Brand Promotion:

• Manage and update social media accounts.
• Ensure brand consistency across all platforms.

Events:

• Assist in organizing events and product launches.
• Support marketing activities from start to finish.

Reporting:

• Track the performance of marketing campaigns and recommend improvements..

Skills and Qualifications:

• Degree in Marketing or a related field.
• 0-2 years of marketing experience preferred.
• Strong communication skills.
• Familiar with social media and digital marketing tools.
• Creative and detail-oriented.

Location :- Kolkata, India