Marketing Manager

Job Description

Roles & Responsibilities of Marketing Manager

The Marketing Manager in Retail is responsible for developing, implementing, and managing marketing strategies to promote the company’s products or services, increase brand awareness, and drive business growth. This role involves overseeing marketing campaigns, managing a team, and analyzing market trends to ensure the company’s marketing efforts are effective and aligned with business goals.

Key Responsibilities:

• Marketing Strategy: Develop and execute comprehensive marketing plans to meet business objectives and increase brand visibility.
• Campaign Management: Lead and oversee marketing campaigns across various channels, including digital, print, email, and social media.
• Market Research: Analyze market trends, customer behavior, and competitors to identify opportunities and adjust strategies.
• Brand Management: Ensure consistent messaging and branding across all marketing materials and channels.
• Content Creation: Collaborate with content creators, designers, and external agencies to produce engaging content for various platforms.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective campaigns and proper allocation of resources.
• Team Leadership: Supervise and mentor marketing staff, providing guidance and professional development.
• Performance Analytics: Track the performance of marketing campaigns using tools like Google Analytics, KPIs, and other metrics to measure success and optimize strategies.
• Collaboration: Work closely with sales, product development, and other teams to align marketing efforts with business goals.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• Experience: 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Skills: Strong understanding of marketing principles, digital marketing, social media, content creation, and analytics. Proficiency in marketing tools (e.g., Google Analytics, CRM software, Adobe Suite).
• Other: Strong leadership, communication, and project management skills. Ability to think creatively and strategically in a fast-paced environment.

Location :- MUMBAI , INDIA