Influencer Marketing Executive

Job Description

Roles & Responsibilities of Influencer Marketing Executive

An Influencer Marketing Executive is responsible for developing and executing influencer marketing campaigns to enhance brand awareness, engagement, and conversions. They identify and collaborate with influencers, negotiate partnerships, track campaign performance, and ensure brand alignment.

Responsibilities:

Influencer Partnerships:

• Identify and build relationships with influencers who align with the brand.
• Foster and maintain long-term partnerships with influencers.

Campaign Management:

• Plan and execute influencer marketing campaigns.
• Collaborate with influencers to create content (e.g., posts, videos, etc.).

Content Creation:

• Ensure influencer-generated content aligns with brand goals.
• Monitor and review influencer content across social media platforms.

Reporting:

• Analyze campaign performance, including engagement, reach, and sales.
• Provide recommendations for improvements in future campaigns.

Market Research:

• Keep up-to-date with influencer marketing trends.
• Research competitors’ influencer marketing strategies.

Skills and Qualifications:

• Degree in Marketing or a related field.
• 1-2 years of experience in influencer marketing or social media.
• Strong communication and relationship-building skills.
• Familiar with social media platforms (Instagram, YouTube, TikTok).
• Creative and organized.

Location :- Kolkata , India