E-commerce Specialist

Job Description

Roles & Responsibilities

An E-commerce Specialist is responsible for managing and optimizing online sales platforms, driving digital marketing strategies, and ensuring a smooth shopping experience for customers. This role focuses on increasing online traffic, improving conversion rates, and maximizing revenue through e-commerce channels.

Key Responsibilities

• Manage and optimize the company’s e-commerce platforms, including product listings, pricing, and promotions.
• Analyze website traffic, customer behavior, and sales data to identify trends and opportunities for growth.
• Develop and implement digital marketing strategies, including email marketing, SEO, SEM, and social media campaigns.
• Coordinate with product, marketing, and design teams to ensure the online store is aligned with brand standards and offers an engaging customer experience.
• Monitor online inventory levels and ensure product availability for customers.
• Handle customer inquiries, feedback, and complaints related to online orders.
• Implement strategies to improve website functionality, user experience, and site speed.
• Track key performance indicators (KPIs) such as conversion rates, average order value, and customer retention.
• Stay up-to-date with e-commerce trends, technology, and best practices.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field (preferred).
• 2-3 years  experience in e-commerce, digital marketing, or a similar role.
• Strong understanding of online sales platforms (e.g., Shopify, WooCommerce, Amazon).
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Facebook Ads Manager).
• Excellent communication and project management skills.
• Knowledge of SEO, SEM, email marketing, and social media strategies.
• Strong problem-solving and analytical abilities.
• Attention to detail and ability to manage multiple tasks simultaneously.
• Familiarity with HTML, CSS, or web design is a plus.

Company Industry

• Consulting
• Management Consulting
• Advisory Services

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing