Software Marketing

Job Description

Roles & Responsibilities of Software Marketing

Software Marketing focuses on promoting and selling software products or services by developing targeted marketing strategies, generating leads, and driving customer engagement. It involves digital marketing, content creation, and sales enablement to increase product awareness and adoption.

Responsibilities:

 Sales:

•  Find new leads and sell software products.
•  Give product demos and presentations.
•  Close sales and hit sales targets.
•  Keep in touch with your clients.

Marketing:

•  Create and run marketing campaigns to promote software.
• Produce content like emails and ads to attract customers.
•  Measure the success of marketing efforts.

Product Knowledge:

•  Stay updated on software features to inform customers.
•  Share feedback on customer needs and improvements.

 Support for Customers:

• Help customers with software-related inquiries.
•  Work with the support team to ensure customer satisfaction.

 Reporting:

• Track and report on sales and marketing results.

Skills and Qualifications:

• Degree in Marketing, Business, or similar.
• 1-3 years of experience in software sales and marketing.
• Strong communication and presentation skills.
• Knowledge of the software industry.
• Comfortable with CRM tools and MS Office.

Location :- Kolkata , India